Digital Marketing
Find the right service.

Ask for

Profile fields, visual assets and integration settings.

Before ordering

Who retains account ownership and recovery access?

Check the delivery

Inspect public profiles and test connected links and permissions.

Scope boundaries

Account setup does not include ongoing posting or audience growth.

Sources & limits

Ask for

Post copy, creative assets and publishing specifications.

Before ordering

Which formats, revisions and usage rights are included?

Check the delivery

Check readability, factual claims and crops on the target platform.

Scope boundaries

Content creation is separate from publishing and community response.

Sources & limits

Ask for

Calendar, posted content and moderation reports.

Before ordering

Which comments or messages require escalation to the owner?

Check the delivery

Review live posts, response samples and unresolved issues.

Scope boundaries

Management does not authorize unrestricted brand commitments.

Sources & limits

Ask for

Metric definitions, tracking setup and reporting dashboard.

Before ordering

How are paid and organic results separated?

Check the delivery

Reconcile sample metrics with platform reports and disclose attribution limits.

Scope boundaries

Reach and impressions are not the same as sales.

Sources & limits

Ask for

Campaign setup, creative variants and performance reporting.

Before ordering

What spending limits and change approvals apply?

Check the delivery

Inspect targeting, budget settings and conversion-event accuracy.

Scope boundaries

Management fees and advertising spend should be quoted separately.

Sources & limits

Ask for

Audience assumptions, channel roles and experiment plan.

Before ordering

What evidence supports choosing these channels?

Check the delivery

Check production capacity and explicit criteria for changing direction.

Scope boundaries

A strategy document does not include execution unless specified.

Sources & limits

Ask for

Distribution plan, placement records and response observations.

Before ordering

Which communities permit promotion and what disclosure is needed?

Check the delivery

Verify actual placements and relevant engagement rather than raw counts.

Scope boundaries

Exclude purchased followers, spam and coordinated fake engagement.

Sources & limits

Ask for

Query groups, intent notes and evidence dates.

Before ordering

How are relevance and intent assessed beyond estimated search volume?

Check the delivery

Sample actual results and map queries to useful existing or planned pages.

Scope boundaries

Keyword estimates are not guaranteed visits or sales.

Sources & limits

Ask for

Content recommendations, metadata and internal-link changes.

Before ordering

What user question is each page meant to answer?

Check the delivery

Review the visible page and metadata together for accuracy.

Scope boundaries

Repeating keywords is not a substitute for substantive content.

Sources & limits

Ask for

Question mapping, clear answer structure and accessibility notes.

Before ordering

What evidence distinguishes this work from ordinary search optimization?

Check the delivery

Check usefulness and factual accuracy of the resulting answers.

Scope boundaries

No provider can guarantee selection by a voice assistant.

Sources & limits

Ask for

Opportunity map, implementation sequence and measurement plan.

Before ordering

Which evidence identifies the highest-impact problems?

Check the delivery

Check dependencies, owners and criteria for evaluating changes.

Scope boundaries

A strategy does not itself repair crawl or content problems.

Sources & limits

Ask for

Issue evidence, fixes and post-change verification.

Before ordering

Which URLs, templates and rendering conditions will be inspected?

Check the delivery

Verify status codes, canonicals, robots rules and representative rendering.

Scope boundaries

Technical eligibility does not guarantee indexing or ranking.

Sources & limits

Ask for

Outreach scope, placement criteria and activity records.

Before ordering

Will any paid placements be disclosed and appropriately qualified?

Check the delivery

Inspect actual placements and reject manipulative link schemes.

Scope boundaries

Link quantity alone is not evidence of search value.

Sources & limits

Ask for

Competitor sample, evidence and actionable opportunities.

Before ordering

Are competitors selected by search intent or merely company similarity?

Check the delivery

Verify observed gaps and avoid copying competitors' unsupported claims.

Scope boundaries

Third-party traffic estimates are directional, not audited business results.

Sources & limits

Ask for

Audit, content and technical tasks with separate completion criteria.

Before ordering

Which recommendations will actually be implemented in the package?

Check the delivery

Check each workstream's evidence and unresolved dependencies.

Scope boundaries

A bundled label does not guarantee comprehensive coverage or rankings.

Sources & limits

Ask for

Situation assessment, options and communication priorities.

Before ordering

Will the adviser review evidence and stakeholder sensitivities first?

Check the delivery

Check practical next steps and approval responsibilities.

Scope boundaries

A consultation does not include media outreach or crisis staffing.

Sources & limits

Ask for

Opportunity shortlist, criteria and submission checklist.

Before ordering

Which fees, eligibility rules and paid recognition must be disclosed?

Check the delivery

Verify requirements with organizers and review submitted claims.

Scope boundaries

Applying does not guarantee selection, speaking slots or awards.

Sources & limits

Ask for

Approved release, targeted media list and pitch activity.

Before ordering

How is editorial relevance assessed for each recipient?

Check the delivery

Inspect pitch samples and distinguish outreach from published coverage.

Scope boundaries

Distribution or pitching is not a promise of independent reporting.

Sources & limits

Ask for

Messaging framework, audience map and response plan.

Before ordering

Which evidence supports the story and which risks require preparation?

Check the delivery

Check consistency across messages and named approval owners.

Scope boundaries

A PR plan is distinct from paid advertising or guaranteed reputation change.

Sources & limits

Ask for

Promotion plan, outreach assets and placement evidence.

Before ordering

Which channels and audience signals justify the promotion?

Check the delivery

Verify genuine placements and inspect suspicious traffic patterns.

Scope boundaries

Purchased download counts are not evidence of audience quality.

Sources & limits

Ask for

Placement agreement, approved script and publication evidence.

Before ordering

What episode, position, usage term and disclosure are included?

Check the delivery

Listen to the actual placement and reconcile reported delivery.

Scope boundaries

An ad placement does not guarantee attributable sales.

Sources & limits

Ask for

Upload schedule, metadata and channel activity reports.

Before ordering

Who approves titles, rights checks and public responses?

Check the delivery

Inspect published videos and verify owner-controlled account permissions.

Scope boundaries

Channel management does not guarantee monetization eligibility or growth.

Sources & limits

Ask for

Audience hypotheses, topic evidence and recommendations.

Before ordering

Which viewer needs and competing videos inform the advice?

Check the delivery

Check sources and distinguish observation from speculation.

Scope boundaries

Audience research is not a guarantee of future viewing behavior.

Sources & limits

Ask for

Title and description recommendations, chapters and content alignment.

Before ordering

Will recommendations reflect the actual video rather than trending keywords?

Check the delivery

Check metadata accuracy and relevant search-intent fit.

Scope boundaries

Metadata changes cannot guarantee video rankings or recommendations.

Sources & limits

Ask for

Campaign configuration, creative requirements and reporting.

Before ordering

Which viewing and conversion events define success?

Check the delivery

Inspect spend limits, placements and event verification.

Scope boundaries

Paid views are distinct from voluntary subscribers or sales.

Sources & limits

Ask for

Distribution list, adapted posts and placement log.

Before ordering

Where is sharing welcome and which communities prohibit promotion?

Check the delivery

Verify placements and review genuine audience responses.

Scope boundaries

Organic distribution excludes bots and artificial view inflation.

Sources & limits

Ask for

Eligibility review, policy questions and application checklist.

Before ordering

Will the provider check current official requirements for your location?

Check the delivery

Verify status in your own YouTube account and review unresolved issues.

Scope boundaries

A consultant cannot guarantee admission or ongoing monetization.

Sources & limits

Ask for

Event plan, promotional assets and moderation responsibilities.

Before ordering

Who handles technical streaming versus audience communication?

Check the delivery

Rehearse audience links, announcements and moderator escalation.

Scope boundaries

Marketing coordination is different from a complete broadcast production crew.

Sources & limits

Ask for

Campaign setup, test messages and results summary.

Before ordering

Who approves recipients, timing and final content?

Check the delivery

Verify segmentation, links and unsubscribe handling before sending.

Scope boundaries

Campaign management excludes creating a permissioned audience from nothing.

Sources & limits

Ask for

Segment rules, content variants and fallback values.

Before ordering

Which data is appropriate and necessary for personalization?

Check the delivery

Test sample contacts with missing or conflicting attributes.

Scope boundaries

Personalization should not infer sensitive traits or expose private data.

Sources & limits

Ask for

Workflow map, triggers and suppression rules.

Before ordering

How are repeat events, exits and competing campaigns handled?

Check the delivery

Use test contacts to exercise every branch and cancellation path.

Scope boundaries

An automated sequence still needs monitoring and content review.

Sources & limits

Ask for

Diagnosis, configuration changes and handover notes.

Before ordering

Which account permissions and integrations are needed?

Check the delivery

Test the affected workflow and retain owner-controlled access.

Scope boundaries

Platform support is different from campaign strategy or copywriting.

Sources & limits

Ask for

Acquisition plan, signup flow and consent records design.

Before ordering

What value will subscribers receive and how is permission recorded?

Check the delivery

Test signup, confirmation and unsubscribe journeys.

Scope boundaries

List size is not a substitute for informed subscriber interest.

Sources & limits

Ask for

Target criteria, reviewed messages and opt-out process.

Before ordering

Who checks legal requirements for recipient locations and outreach method?

Check the delivery

Inspect data provenance, identification and suppression handling.

Scope boundaries

Cold outreach is not exempt from law or platform restrictions.

Sources & limits

Ask for

Channel plan, campaign assets and delivery reports.

Before ordering

How will paid spend and provider fees be separated?

Check the delivery

Verify placements and compare results with campaign analytics.

Scope boundaries

Traffic and pledges should not be fabricated or guaranteed.

Sources & limits

Ask for

Page narrative, reward structure and asset checklist.

Before ordering

Who verifies budgets, timelines and reward feasibility?

Check the delivery

Check consistency between claims, costs and fulfillment plans.

Scope boundaries

Creating a campaign does not validate the project's feasibility.

Sources & limits

Ask for

Campaign structure, targeting and launch checklist.

Before ordering

What evidence supports keywords and budget allocation?

Check the delivery

Review exclusions, landing-page relevance and conversion setup.

Scope boundaries

Initial setup does not include continuous optimization.

Sources & limits

Ask for

Change log, query reviews and performance reports.

Before ordering

Who approves budget increases and major bidding changes?

Check the delivery

Reconcile spend and conversions with the agreed attribution definitions.

Scope boundaries

Optimization cannot guarantee profitable acquisition.

Sources & limits

Ask for

Feed mapping, campaign setup and issue report.

Before ordering

How are price, availability and product identifiers synchronized?

Check the delivery

Compare advertised products with landing pages and current inventory.

Scope boundaries

Feed submission does not guarantee platform approval or placement.

Sources & limits

Ask for

Audit findings, prioritized changes and comparison baseline.

Before ordering

Will search terms, conversion quality and landing pages be reviewed?

Check the delivery

Verify changes and compare equivalent periods with caveats.

Scope boundaries

Short-term fluctuations do not prove an optimization caused improvement.

Sources & limits

Ask for

Campaign structure, approved creatives and operating reports.

Before ordering

How are placements, frequency and invalid traffic monitored?

Check the delivery

Check live configuration and reconcile delivery with account data.

Scope boundaries

Management fees do not include media spend unless stated.

Sources & limits

Ask for

Placement analysis, creative findings and optimization proposals.

Before ordering

Will viewability, frequency and conversion quality be examined?

Check the delivery

Trace recommendations to evidence and compare like-for-like results.

Scope boundaries

A higher click rate may not mean better customer acquisition.

Sources & limits

Ask for

Audience rules, exclusions and frequency settings.

Before ordering

What consent, retention period and exclusion rules apply?

Check the delivery

Test purchaser exclusions and inspect audience eligibility.

Scope boundaries

Retargeting should not expose sensitive interests or bypass privacy choices.

Sources & limits

Ask for

Creative content, placement terms and disclosure requirements.

Before ordering

How will the placement be clearly identified as advertising?

Check the delivery

Review the actual published label and claim accuracy.

Scope boundaries

Native styling must not disguise paid promotion as independent editorial content.

Sources & limits

Ask for

Audio creative, placement plan and delivery report.

Before ordering

Which rights, disclosures and listening contexts are included?

Check the delivery

Listen to the final ad and verify placement records.

Scope boundaries

Audio impressions are distinct from attentive listening or purchases.

Sources & limits

Ask for

Event specification, implementation and verification evidence.

Before ordering

Which consent choices and sensitive-data exclusions must be respected?

Check the delivery

Trigger events and inspect payloads and duplicate collection.

Scope boundaries

Installing a tag is narrower than a complete measurement strategy.

Sources & limits

Ask for

Dashboard, metric glossary and data-quality notes.

Before ordering

How are users, sessions and conversions defined across reports?

Check the delivery

Reconcile samples with source data and disclose missing periods.

Scope boundaries

Reported attribution is not proof that a channel caused a sale.

Sources & limits

Ask for

Data-quality findings, revised events and reporting changes.

Before ordering

Which decisions are blocked by the current data setup?

Check the delivery

Verify corrected events and compare reports before drawing conclusions.

Scope boundaries

Analytics optimization differs from changing the website to improve conversion.

Sources & limits

Ask for

Diagnosis, implementation fix and verification record.

Before ordering

Which event, device or consent state produces the error?

Check the delivery

Repeat the original scenario and check for duplicate or missing events.

Scope boundaries

Historical missing data may not be recoverable after a fix.

Sources & limits

Ask for

Session goals, reviewed decisions and practice assignments.

Before ordering

How will progress be assessed beyond meeting attendance?

Check the delivery

Apply feedback to a new campaign decision and review the reasoning.

Scope boundaries

Mentorship is distinct from outsourcing campaign execution.

Sources & limits

Ask for

Lesson sequence, exercises and feedback.

Before ordering

Which tools and prior knowledge are expected?

Check the delivery

Complete a new exercise without following the example mechanically.

Scope boundaries

Lessons do not confer platform certification unless explicitly verified.

Sources & limits

Ask for

Diagnosis, alternatives and decision recommendations.

Before ordering

Which assumptions will be challenged with evidence?

Check the delivery

Require actionable priorities with owners and unresolved questions.

Scope boundaries

Consulting is narrower than executing a full marketing program.

Sources & limits

Ask for

Prompt library, examples and review checklist.

Before ordering

How will facts, brand voice and sensitive inputs be checked?

Check the delivery

Test prompts on new briefs and inspect unsupported claims.

Scope boundaries

Prompt design does not guarantee correct or publication-ready output.

Sources & limits

Ask for

Channel plan, budget assumptions and experiment sequence.

Before ordering

How will channels contribute differently to acquisition and retention?

Check the delivery

Check dependencies, capacity and shared measurement definitions.

Scope boundaries

A digital strategy does not include ad spend or content production automatically.

Sources & limits

Ask for

Positioning, audience definition and messaging principles.

Before ordering

What evidence differentiates the brand from alternatives?

Check the delivery

Test whether claims are specific, supportable and consistent.

Scope boundaries

Brand strategy is different from drawing a logo or style guide.

Sources & limits

Ask for

Personality traits, tone examples and usage boundaries.

Before ordering

How should tone change across support, sales and sensitive situations?

Check the delivery

Apply the guidance to several real messages and compare consistency.

Scope boundaries

Personality guidance should not replace factual or respectful communication.

Sources & limits

Ask for

Account selection, stakeholder map and engagement plan.

Before ordering

What makes each account suitable and how will sales participate?

Check the delivery

Verify account evidence and agreed handoff responsibilities.

Scope boundaries

Account-based marketing is more than personalizing a mass email list.

Sources & limits

Ask for

Journey plan, channel responsibilities and data dependencies.

Before ordering

Which handoffs currently interrupt the customer experience?

Check the delivery

Walk through cross-channel scenarios and inspect ownership gaps.

Scope boundaries

Using many channels does not automatically create a connected experience.

Sources & limits

Ask for

Lifecycle segments, retention actions and measurement definitions.

Before ordering

Which behaviors justify a message and when should contact stop?

Check the delivery

Test lifecycle rules and distinguish incremental retention from incentives.

Scope boundaries

A retention strategy is different from installing CRM software.

Sources & limits

Ask for

Content briefs, rights process and disclosure guidance.

Before ordering

Is the material genuine customer experience or paid creator content?

Check the delivery

Verify permissions and label paid relationships accurately.

Scope boundaries

Commissioned content must not impersonate an independent customer review.

Sources & limits

Ask for

Creator shortlist, audience evidence and selection rationale.

Before ordering

How are suspicious engagement and brand conflicts assessed?

Check the delivery

Inspect recent content and verify available audience information.

Scope boundaries

A researched shortlist is not a booked collaboration.

Sources & limits

Ask for

Placement terms, approved message and publication evidence.

Before ordering

What format, timing, disclosure and retention period are included?

Check the delivery

Inspect the live mention and compare it with the agreement.

Scope boundaries

A shoutout is paid exposure, not a guaranteed endorsement outcome.

Sources & limits

Ask for

Communication log, deliverable tracker and rights records.

Before ordering

Who approves creators, contracts and final content?

Check the delivery

Check deadlines, disclosures and unresolved contractual items.

Scope boundaries

Management fees should be separated from creator compensation.

Sources & limits

Ask for

Collaboration schedule, usage terms and review milestones.

Before ordering

How are exclusivity, renewal and underperformance handled?

Check the delivery

Review consistency and relevance across multiple delivered posts.

Scope boundaries

A long contract does not guarantee continued audience fit.

Sources & limits

Ask for

Channel structure, onboarding and moderation guidance.

Before ordering

Which member behaviors and moderator powers need clear boundaries?

Check the delivery

Run a trial onboarding and moderation scenario.

Scope boundaries

Platform setup is different from sustaining member participation.

Sources & limits

Ask for

Member criteria, invitation plan and recruitment records.

Before ordering

Where will candidates be found and how is consent respected?

Check the delivery

Review invitation quality and actual member fit.

Scope boundaries

Buying members or unsolicited mass invitations does not build trust.

Sources & limits

Ask for

Partnership options, growth experiments and monetization assumptions.

Before ordering

How will commercial relationships be disclosed to members?

Check the delivery

Check incentives, member impact and evidence behind revenue estimates.

Scope boundaries

Monetization plans do not guarantee that members will pay.

Sources & limits

Ask for

Activity calendar, moderation log and escalation process.

Before ordering

What conduct rules and coverage hours govern moderation?

Check the delivery

Review response quality and fair handling of difficult cases.

Scope boundaries

Engagement management should not manufacture fake conversations.

Sources & limits

Ask for

Query definitions, source scope and insight summaries.

Before ordering

How are sarcasm, language differences and sample bias handled?

Check the delivery

Inspect original posts and distinguish anecdotes from broad trends.

Scope boundaries

Public listening does not authorize private-group access or sensitive profiling.

Sources & limits

Ask for

Promotion schedule, event messaging and registration tracking.

Before ordering

Which channels and partner responsibilities are included?

Check the delivery

Verify links, attendance definitions and participant communications.

Scope boundaries

Event marketing is different from venue logistics or event production.

Sources & limits

Ask for

Profile updates, access setup and issue documentation.

Before ordering

Does the business meet current Google eligibility and representation rules?

Check the delivery

Verify owner access and compare public details with real operations.

Scope boundaries

No provider can guarantee verification or reinstatement.

Sources & limits

Ask for

Directory list, submitted details and status report.

Before ordering

Which directories are relevant and which charge ongoing fees?

Check the delivery

Check live name, address and contact consistency.

Scope boundaries

Mass directory submissions are not automatically useful local visibility.

Sources & limits

Ask for

Campaign setup, product selection and spend reports.

Before ordering

Which marketplace rules and advertising fees apply?

Check the delivery

Inspect actual promoted products and sales attribution definitions.

Scope boundaries

Paid listing exposure does not guarantee organic ranking or sales.

Sources & limits

Ask for

Customer journey, channel plan and unit-economics assumptions.

Before ordering

Which products can support the proposed acquisition costs?

Check the delivery

Reconcile margin assumptions and identify testable channel experiments.

Scope boundaries

A strategy does not provide inventory, fulfillment or ad spend.

Sources & limits

Ask for

Catalog audit, page recommendations and technical priorities.

Before ordering

How are duplicate variants and unavailable products handled?

Check the delivery

Check useful page content, indexability and internal navigation.

Scope boundaries

Product keyword repetition is not a substitute for accurate information.

Sources & limits

Ask for

Channel placements, campaign assets and delivery evidence.

Before ordering

What audiences and traffic sources will actually be used?

Check the delivery

Verify placements and assess relevant visitor behavior.

Scope boundaries

Broad traffic packages should not be accepted without source transparency.

Sources & limits

Ask for

Partner criteria, outreach records and onboarding process.

Before ordering

How will partners be screened for relevance and prohibited tactics?

Check the delivery

Review accepted partners and their intended promotion methods.

Scope boundaries

Recruitment counts are different from active, compliant partners.

Sources & limits

Ask for

Content journey, link placement and disclosure plan.

Before ordering

How does each page help a buyer before the commercial click?

Check the delivery

Test destinations and confirm visible commission disclosures.

Scope boundaries

A funnel should not disguise commercial intent or promise affiliate income.

Sources & limits

Ask for

Placement plan, approved creative and link inventory.

Before ordering

Does the affiliate program permit each proposed channel and message?

Check the delivery

Open live links and verify disclosures and destination relevance.

Scope boundaries

Link promotion excludes spam, cookie stuffing and misleading redirects.

Sources & limits

Ask for

Partner support, reporting and policy-enforcement records.

Before ordering

Who approves partners, commissions and disputed transactions?

Check the delivery

Reconcile program reports and review unresolved partner issues.

Scope boundaries

Program management does not guarantee incremental sales.

Sources & limits

Ask for

Program terms, tracking setup and partner onboarding materials.

Before ordering

How are attribution, reversals and prohibited promotion defined?

Check the delivery

Test approved referral scenarios and document attribution limitations.

Scope boundaries

Tracking configuration does not prove every future commission will be attributed.

Sources & limits

Ask for

Account-context review, options and next steps.

Before ordering

Will advice use the actual program's current terms?

Check the delivery

Check recommendations against official rules and your real resources.

Scope boundaries

Consulting does not guarantee acceptance, earnings or conversion rates.

Sources & limits

Ask for

Metadata, screenshot recommendations and experiment plan.

Before ordering

Which stores, languages and actual app features are included?

Check the delivery

Check listing claims against the released app.

Scope boundaries

Listing optimization cannot guarantee store rankings or approval.

Sources & limits

Ask for

Campaign setup, creative assets and source reports.

Before ordering

Are incentives, paid media and platform fees clearly disclosed?

Check the delivery

Review genuine activation and retention rather than install totals.

Scope boundaries

Exclude fake installs, ratings and review manipulation.

Sources & limits

Ask for

Outreach plan, artist materials and response records.

Before ordering

Who will be contacted and why does the music fit?

Check the delivery

Verify outreach and genuine editorial responses.

Scope boundaries

Organic promotion cannot guarantee playlist acceptance or listening numbers.

Sources & limits

Ask for

Ad creative, targeting and spend reporting.

Before ordering

What listener action is measured after the ad click?

Check the delivery

Check placements and distinguish clicks from meaningful listening.

Scope boundaries

Advertising spend and management fees are separate costs.

Sources & limits

Ask for

Service-specific plan, placement records and reporting.

Before ordering

Does the method comply with current artificial-streaming rules?

Check the delivery

Verify the method directly and investigate abnormal traffic.

Scope boundaries

Do not buy guaranteed streams, bots or fabricated listener activity.

Sources & limits

Ask for

Pitch materials, curator targets and response log.

Before ordering

Are placements editorial, paid advertising or otherwise compensated?

Check the delivery

Inspect actual playlists and confirm permitted disclosure and promotion methods.

Scope boundaries

No provider should promise guaranteed editorial placement or stream counts.

Sources & limits

Ask for

Run-of-show, product links and host responsibilities.

Before ordering

Who verifies stock, claims and platform selling requirements?

Check the delivery

Rehearse purchase links, disclosures and customer-question handling.

Scope boundaries

A live shopping event cannot guarantee sales volume.

Sources & limits

Ask for

Catalog mapping, permissions and synchronization setup.

Before ordering

Which business, region and account prerequisites must be met?

Check the delivery

Compare prices and stock and test an available purchase path.

Scope boundaries

Integration does not guarantee account approval or feature availability.

Sources & limits

Ask for

Update schedule, issue log and synchronization checks.

Before ordering

Who responds to rejected listings and stock mismatches?

Check the delivery

Inspect sample live products and unresolved platform errors.

Scope boundaries

Maintenance differs from producing promotional content or running ads.

Sources & limits

Ask for

Dashboard, metric glossary and attribution caveats.

Before ordering

How are social interactions connected to orders without double counting?

Check the delivery

Reconcile sample orders with platform and store reports.

Scope boundaries

Reported channel attribution is not proof of incremental sales.

Sources & limits

Ask for

Automation rules, monitoring and rollback instructions.

Before ordering

What spending caps and exception approvals apply?

Check the delivery

Simulate unusual conversion data and verify safe limits.

Scope boundaries

Automated changes do not guarantee lower acquisition costs.

Sources & limits

Ask for

Schedule rules, integrations and review process.

Before ordering

Which actions are permitted by each platform's current rules?

Check the delivery

Test failed posts, duplicate prevention and manual override.

Scope boundaries

Automation should not create fake interactions or unsolicited spam.

Sources & limits

Ask for

Data connectors, transformations and refresh monitoring.

Before ordering

How are schema changes, missing data and metric conflicts handled?

Check the delivery

Reconcile sample totals and trigger a failed refresh alert.

Scope boundaries

A refreshed dashboard can still contain misleading definitions.

Sources & limits

Ask for

Workflow configuration, approval gates and evaluation records.

Before ordering

Which claims, targeting choices and spend changes require approval?

Check the delivery

Test incorrect suggestions and verify override and audit trails.

Scope boundaries

AI assistance does not remove responsibility for advertising accuracy.

Sources & limits

Ask for

Bidding setup, input-quality checks and monitoring plan.

Before ordering

Are conversion values reliable enough to guide automated decisions?

Check the delivery

Inspect budget controls and behavior when conversion data fails.

Scope boundaries

Automated bidding cannot guarantee profitable results.

Sources & limits

Ask for

Claim inventory, evidence references and qualified messaging.

Before ordering

Which boundaries, dates and measurement methods support each claim?

Check the delivery

Check that narrow evidence is not expanded into broad superiority claims.

Scope boundaries

Marketing work does not certify sustainability or social impact.

Sources & limits

Ask for

Audience review, messaging guidance and representation checks.

Before ordering

Whose perspectives will inform the work and how will feedback be used?

Check the delivery

Review stereotypes, accessibility and consistency with organizational behavior.

Scope boundaries

Inclusive messaging does not establish an organization's employment practices.

Sources & limits

Ask for

Employer positioning, candidate messages and evidence sources.

Before ordering

Which employee experiences support the proposed promises?

Check the delivery

Compare recruitment claims with real policies and staff feedback.

Scope boundaries

Employer branding is different from recruiting or guaranteeing retention.

Sources & limits

Ask for

Audience rationale, calendar and approved creative concepts.

Before ordering

How will cultural context and production lead times be checked?

Check the delivery

Review appropriateness, dates and available inventory before launch.

Scope boundaries

An occasion is not a reason to force an irrelevant or insensitive message.

Sources & limits