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写作与编辑项目需求书

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编辑项目需求（中英对照）

写作和内容项目需求书
WRITING & CONTENT PROJECT BRIEF
将下面的提示替换为您的详细信息。标注所提供的事实主张及其证据。
Replace the prompts below with your details. Label supplied claims and their evidence.

1.目的
1. PURPOSE
内容类型：
Content type:
读者和他们的主要问题：
Reader and their main question:
内容将在哪里发布：
Where the content will be published:
读者应该准备采取的行动：
Action the reader should be ready to take:
项目所有者和最终编辑：
Project owner and final editor:

2.范围
2. SCOPE
页数、文章数或产品数：
Number of pages, articles, or products:
按项目列出的大约长度：
Approximate length by item:
起草、重写、实质性编辑或校对：
Drafting, rewriting, substantive editing, or proofreading:
包括研究和访谈：
Included research and interviews:
需要标题、元数据、说明文字或 CMS 录入：
Titles, metadata, captions, or CMS entry required:
明确排除：
Explicit exclusions:
总预算和交付期限：
Total budget and delivery deadline:
大纲/草案/审查里程碑：
Outline/draft/review milestones:

3.输入
3. INPUTS
批准的产品或服务事实：
Approved product or service facts:
主要来源和允许的参考：
Primary sources and permitted references:
我们可以证实的主张：
Claims we can substantiate:
要避免的声明或主题：
Claims or topics to avoid:
当前文案以及有什么问题：
Current copy and what is wrong with it:
品牌语气以及两个带注释的示例：
Brand voice with two annotated examples:
所需的拼写约定和术语：
Required spelling convention and terminology:
目标搜索意图（如果相关）：
Target search intent, if relevant:
要考虑的内部链接：
Internal links to consider:

4.过程
4. PROCESS
事实核查负责人：
Person responsible for fact verification:
允许使用人工智能辅助并要求披露：
Allowed use of AI assistance and required disclosure:
机密材料的处理：
Handling of confidential material:
引用来源与原文引述的要求：
Citation and quotation expectations:
一个综合审阅者反馈流程：
One consolidated reviewer feedback process:
包括修订轮次和边界：
Included revision rounds and boundaries:
新要求如何改变报价：
How new requirements change the quote:

5. 验收和交接
5. ACCEPTANCE AND HANDOVER
根据提供的证据检查每项事实主张。
Check every factual claim against the supplied evidence.
检查语气、结构、目标受众和实际用途。
Check tone, structure, intended audience, and actual usefulness.
检查链接、单位、名称、标点符号和重复段落。
Check links, units, names, punctuation, and repeated passages.
确认没有虚构任何推荐或客户体验。
Confirm that no testimonials or customer experiences were invented.
接收可编辑文案、源列表和任何商定的变更注释。
Receive editable copy, a source list, and any agreed change notes.
指定格式以及最终文件应交付的位置：
Specify format and where final files should be delivered:
向作者或编辑提问：
Questions for the writer or editor:

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查看完整教学示例

基于提供的资料包的网站文案

虚构教学示例。业务、预算和时间仅用于说明，不是客户案例、卖家报价或市场价格估算。

阅读示例

工作示例——写作与内容需求书
WORKED EXAMPLE — WRITING & CONTENT BRIEF
BestSift 的虚构教学示例。下面的业务及其服务事实是为教学虚构的，而不是客户成果或真正的商业报价。预算和时间安排仅供参考，并非典型的 Fiverr 价格。
Fictional teaching example by BestSift. The business and its service facts below are invented for instruction, not client results or a real commercial offer. Budget and timing are illustrative, not typical Fiverr prices.

1.目的
1. PURPOSE
业务：Alder Ledger，为当地小企业提供的虚构簿记服务。
Business: Alder Ledger, a fictional bookkeeping service for local small businesses.
读者：业主试图了解需要准备哪些记录以及服务是否适合他们的需求。
Reader: An owner trying to understand which records to prepare and whether the service fits their needs.
目的地：一个新的英文商业网站。
Destination: A new English-language business website.
所需操作：使用咨询表单请求进行介绍性对话。
Desired action: Request an introductory conversation using an enquiry form.
审批人和事实所有者：企业主；作者标记了不清楚的事实主张要求所有者解决。
Approver and fact owner: The business owner; the writer flags unclear claims for the owner to resolve.

2.范围
2. SCOPE
项目：首页约 450 个英文词；服务页约 650 个英文词；关于页约 250 个英文词；八条常见问题合计约 400 个英文词。
Items: Home page approximately 450 words; Services page 650 words; About page 250 words; eight FAQ answers totaling approximately 400 words.
工作：已批准的资料包的从头起草的文案、一份大纲和两轮综合修订。长度只是规划指南，而不是添加填充物的理由。
Work: Original drafting from the approved facts pack, one outline, and two consolidated revision rounds. Lengths are planning guides, not a reason to add filler.
附加输出：每页一个建议的标题和元描述； CTA 标签和内部链接建议。
Additional outputs: One proposed title and meta description per page; CTA labels and internal-link suggestions.
排除：联系表单实现、隐私/法律文案、访谈、原始市场研究、图像来源和 CMS 录入。
Excluded: Contact form implementation, privacy/legal copy, interviews, original market research, image sourcing, and CMS entry.
示例性上限：450 美元，包括适用的结账费用。索取完整报价；这不是市场价格主张。
Illustrative cap: USD 450 including applicable checkout charges. Request a complete quote; this is not a market-price claim.
建议时间安排：在收到输入材料后三个工作日内制定大纲，在大纲批准后五个工作日内起草草案，然后商定修订日期。业主在两个工作日内审核。确认报价中的日历日期。
Proposed timing: Outline within three business days of receiving inputs, draft within five business days of outline approval, then agreed revision dates. Owner reviews within two business days. Confirm calendar dates in the offer.

3.事实、来源与语气
3. FACTS, SOURCES, AND VOICE
提供的场景事实：该服务组织每月交易记录，准备每月摘要，并为客户标记丢失的文档。客户通过单独商定的安全流程提供记录。
Scenario facts supplied: The service organizes monthly transaction records, prepares a monthly summary, and flags missing documents for the client. Clients provide records through their separately agreed secure process.
场景排除：无审计、报税、法律建议、有保证的节省或有保证的收入增长。
Scenario exclusions: No audit, tax filing, legal advice, guaranteed savings, or guaranteed revenue improvement.
真实项目中的证据包：批准的服务描述、流程说明和所有者经过验证的传记。该教学示例不提供实际资格或客户证据。
Evidence pack in a real project: Approved service descriptions, process notes, and the owner's verified biography. This teaching example supplies no actual qualifications or customer evidence.
应避免声称：“经过认证”、“屡获殊荣”、多年经验、客户数量和客户评价，除非所有者提供可验证的支持。
Claims to avoid: “Certified,” “award-winning,” years of experience, number of clients, and customer testimonials unless the owner supplies verifiable support.
语气：平静、直接、热情。示例：“了解每月发送哪些记录。”这明确了一项实际任务。避免“毫不费力地获得财务成功”，这承诺了未定义的结果。
Voice: Calm, direct, welcoming. Example: “Know which records to send each month.” This names a useful task. Avoid “Unlock effortless financial success,” which promises an undefined result.
拼写：美国英语。解释首次使用时的簿记术语。
Spelling: U.S. English. Explain bookkeeping terms when first used.
检索意图：帮助业主了解每月记账范围和投入；没有关键字密度目标或排名保证。
Search intent: Help an owner understand monthly bookkeeping scope and inputs; no keyword density target or ranking guarantee.
链接：首页到服务；服务与常见问题到联系；关于到服务。
Links: Home to Services; Services and FAQ to Contact; About to Services.

4.过程
4. PROCESS
问题：作者在起草之前列出了缺失的事实。未解决的主张仍然是编辑评论，从未在可出版的文案中发明事实。
Questions: Writer lists missing facts before drafting. Unresolved claims remain editorial comments, never invented facts in publishable copy.
人工智能辅助：如果向所有者透露，可能会帮助组织大纲；不要上传机密记录。作者仍然负责根据提供的证据检查草稿。
AI assistance: May help organize an outline if disclosed to the owner; do not upload confidential records. Writer remains responsible for checking the draft against supplied evidence.
来源：将外部事实主张链接到合适的主要参考文献；将它们与业主认可的商业事实区分开来。
Sources: Link external factual claims to suitable primary references; distinguish them from the owner's approved business facts.
反馈：一个所有者每轮返回一个列表。额外的服务或改变的受众需要修改报价。
Feedback: One owner returns one list per round. Additional services or a changed audience require a revised quote.

5. 验收和交接
5. ACCEPTANCE AND HANDOVER
根据事实资料审查每一项事实主张；删除不受支持的凭证、结果和推荐。
Review every factual claim against the facts pack; remove unsupported credentials, outcomes, and testimonials.
检查所有四个页面的范围和排除是否保持一致。
Check that scope and exclusions stay consistent across all four pages.
读取CTA标签及其目标页面；检查名称、拼写、语气和内部链接。
Read CTA labels with their destination pages; check names, spelling, tone, and internal links.
接收可编辑文本，其中包含页面标题、单独标记的元数据、来源注释以及未解决的出版问题列表。
Receive editable text with page headings, metadata separately labeled, source notes, and a list of unresolved publication questions.
订购前的问题：您的报价中是否包含研究、元数据、两轮反馈和可编辑交付？
Question before ordering: Are research, metadata, both feedback rounds, and editable delivery included in your offer?

示例的写法说明

向作者提供已批准的事实并标记仍需要证据的主张。
指定包含哪些页面、元数据、研究和 CMS 任务。
注释一个语气示例，以便“友好”意味着具体的东西。
将事实检查分配给项目角色并使用一份综合反馈列表。

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示例的写法说明

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