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网站设计与网站开发需求书

用于网站设计、网站开发或电商网站，描述完整访客流程与平台要求。

编辑项目需求（中英对照）

网站项目需求书
WEBSITE PROJECT BRIEF
将下面的提示替换为您的项目详细信息。请勿将密码或客户记录放入本需求书中。
Replace the prompts below with your project details. Do not put passwords or customer records in this brief.

1. 业务目标
1. BUSINESS GOAL
主要受众：
Primary audience:
访客的一项主要操作：
One main visitor action:
我们如何判断该网站是否有用：
How we will tell whether the site is useful:
项目所有者和审批人：
Project owner and approver:

2.页面和功能范围
2. PAGE AND FUNCTION SCOPE
页面列表和每个页面的用途：
Page list and purpose of each page:
所需功能（表单、预约、结账、搜索或集成）：
Required functions (forms, booking, checkout, search, or integrations):
具体行为和成功/错误状态：
Specific behavior and success/error states:
语言：
Languages:
现有平台和托管（如果有）：
Existing platform and hosting, if any:
仅设计、仅开发或两者兼而有之：
Design only, development only, or both:
排除的工作：
Excluded work:
预算和上线期限：
Budget and launch deadline:
内容就绪日期和审核检查点：
Content-ready date and review checkpoints:

3. 内容和责任
3. CONTENT AND RESPONSIBILITIES
谁提供最终文案：
Who supplies final copy:
谁提供图像，具有使用权限：
Who supplies images, with usage permission:
谁输入内容：
Who enters content:
谁处理域名、托管、订阅和续订：
Who handles domain, hosting, subscriptions, and renewals:
需要迁移计划的现有 URL：
Existing URLs that need a migration plan:
谁批准隐私、cookie 和其他法律文本：
Who approves privacy, cookies, and other legal content:
报价中列出的持续成本：
Ongoing costs to list in the quote:

4.构建和审查
4. BUILD AND REVIEW
所需的浏览器和手机/桌面尺寸：
Required browsers and phone/desktop sizes:
可访问性要求和商定的测试范围：
Accessibility requirements and agreed testing scope:
表单：验证、传送、垃圾邮件处理和确认：
Forms: validation, delivery, spam handling, and confirmation:
我们的团队必须能够执行的编辑任务：
Editing tasks our team must be able to perform:
性能预期和测量条件：
Performance expectations and measurement conditions:
分析或营销集成，仅在需要时：
Analytics or marketing integrations, only if required:

5. 交接和验收
5. HANDOVER AND ACCEPTANCE
检查导航、表单、链接、移动布局和键盘使用。
Check navigation, forms, links, mobile layout, and keyboard use.
使用商定的样本数据测试一个完整的访客旅程。
Test one complete visitor journey with agreed sample data.
接收源/导出、资产清单、许可证列表和说明。
Receive source/export, asset inventory, license list, and instructions.
确认所有者控制的托管和管理访问。
Confirm owner-controlled hosting and administrative access.
对于数据库驱动的站点，请确认文件和数据库备份。
For database-driven sites, confirm both file and database backup.
同意负责 DNS 切换、恢复测试和上线后修复。
Agree responsibility for DNS cutover, restore testing, and post-launch fixes.
支持期限和排除的维护：
Support duration and excluded maintenance:
使用安全委托访问；切勿在项目需求书中发送 root 密码。
Use secure delegated access; never send root passwords in a project brief.
向开发人员提出的问题：
Questions for the developer:

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查看完整教学示例

一个围绕一次查询旅程构建的五页网站

虚构教学示例。业务、预算和时间仅用于说明，不是客户案例、卖家报价或市场价格估算。

阅读示例

工作示例 - 网站项目需求书
WORKED EXAMPLE — WEBSITE PROJECT BRIEF
BestSift 的虚构教学示例。 Alder Ledger 是一家虚构企业，而不是客户。预算和时间安排均为说明性假设，并非卖家报价或市场基准。确认实际报价中的所有要求。
Fictional teaching example by BestSift. Alder Ledger is an invented business, not a client. The budget and timing are illustrative assumptions, not seller quotes or market benchmarks. Confirm all requirements in the actual offer.

1. 业务目标
1. BUSINESS GOAL
受众：考虑每月记账服务的当地小企业主。
Audience: Local small-business owners considering a monthly bookkeeping service.
主要操作：发送询问，要求进行介绍性对话。
Main action: Send an enquiry asking for an introductory conversation.
发送成功检查：访客可以了解服务并发送测试查询，该查询到达所有者指定的收件箱。这是功能测试，而不是潜在客户数量或收入保证。
Success check for delivery: A visitor can understand the service and send a test enquiry that reaches the owner's designated inbox. This is a functional test, not a lead or revenue guarantee.
所有者和审批者：企业所有者提供内容、审核每个检查点并控制帐户。
Owner and approver: The business owner supplies content, reviews each checkpoint, and controls accounts.

2.页面和功能
2. PAGES AND FUNCTIONS
平台：企业托管上的 WordPress；在实施之前约定主题与编辑器。
Platform: WordPress on business-owned hosting; agree the theme and editor before implementation.
主页：介绍服务，显示三个提供的服务摘要，并链接到咨询表单。
Home: Introduce the service, show three supplied service summaries, and link to the enquiry form.
服务：解释提供的三个无需在线结账的服务包。
Services: Explain the three supplied service packages without online checkout.
关于：发布所有者批准的介绍，不虚构资质或客户评价。
About: Publish the owner's approved introduction without invented credentials or testimonials.
常见问题解答：在可访问的可扩展部分或普通标题中提供八个所有者认可的答案。
FAQ: Present eight owner-approved answers in accessible expandable sections or plain headings.
联系页面：姓名、电子邮件和消息字段；可见标签、验证、垃圾邮件处理、提交进行中状态、成功确认和有用的失败消息。没有财务文件上传。
Contact: Name, email, and message fields; visible labels, validation, spam handling, a submission-in-progress state, success confirmation, and a useful failure message. No financial document uploads.
语言：仅限美国英语。
Language: U.S. English only.
范围：设计、响应式开发、提供的内容输入、表单设置、测试和发布。
Scope: Design, responsive development, supplied-content entry, form setup, testing, and launch.
排除：标志创建、文案撰写、付款、客户门户、预订集成、分析和持续的 SEO。
Excluded: Logo creation, copywriting, payments, customer portal, booking integration, analytics, and ongoing SEO.
说明性上限：2,400 美元，包括结账费用和第一年所需的托管/主题/插件费用。逐项列出项目费用和持续费用；如果报价超出此上限，则缩小范围。
Illustrative cap: USD 2,400 including checkout charges and first-year required hosting/theme/plugin costs. Itemize project fees and recurring costs; reduce scope if the quote exceeds this cap.
建议时间：订单开始前内容准备好；四个星期的生产窗口和两个工作日的买家反馈。同意报价中的实际日期。
Proposed timing: Content ready before the order starts; four-week production window with two-business-day buyer reviews. Agree actual dates in the offer.

3.投入和所有权
3. INPUTS AND OWNERSHIP
业主提供：工作开始前的最终文案、批准的标志导出、许可照片和隐私措辞。
Owner supplies: Final copy, approved logo exports, licensed photos, and privacy wording before work starts.
自由职业者提供：页面设计、实施、内容输入和记录的测试结果。
Freelancer supplies: Page designs, implementation, content entry, and documented test results.
所有者控制：域名注册、托管计费、WordPress 管理员访问和电子邮件传送提供商。
Owner controls: Domain registration, hosting billing, WordPress administrator access, and email delivery provider.
访问：使用具有所需权限的委派帐户，然后在交接后删除临时访问权限。本文档中没有密码。
Access: Use delegated accounts with required permissions, then remove temporary access after handover. No passwords in this document.
现有 URL：该虚构企业没有可迁移的现有公共站点。
Existing URLs: This fictional business has no existing public site to migrate.
成本：列出许可证、购买者、续订频率以及失效后的后果。不要依赖不可转让的自由职业者许可证。
Costs: List licenses, who purchases them, renewal frequency, and consequences if they lapse. Do not depend on an untransferable freelancer license.

4.审查和测试
4. REVIEW AND TESTING
检查点：站点地图和内容清单； 1个有代表性的页面设计；完整的测试站点；上线准备。
Checkpoints: Sitemap and content inventory; one representative page design; complete staging site; launch readiness.
反馈：每个检查点都有一份综合列表。同意包括修订轮次和对批准范围变更的费用。
Feedback: One consolidated list at each checkpoint. Agree included revision rounds and charges for changes to approved scope.
设备：台式机和手机上当前的 Chrome 和 Safari；建议在 390、768 和 1440 像素下进行布局检查。同意实际测试设备和版本。
Devices: Current Chrome and Safari on desktop and phone; proposed layout checks at 390, 768, and 1440 px. Agree the actual test devices and versions.
辅助功能：检查键盘导航、可见焦点、字段标签、图片替代文本和可读对比度。此初步审查不是全面的一致性审核。
Accessibility: Check keyboard navigation, visible focus, field labels, image alternatives, and readable contrast. This preliminary review is not a full conformance audit.
性能：在记录的测试条件下查看代表性移动页面；在选择主题和资产后，在接受报价之前，商定一个可衡量的目标。
Performance: Review a representative mobile page under recorded test conditions; agree a measurable target after the theme and assets are selected, before accepting the offer.

5. 验收和交接
5. ACCEPTANCE AND HANDOVER
测试：导航主页至服务以联系；提交商定的虚拟数据；确认收件箱已送达并可见成功；测试丢失/无效的输入以及模拟的测试环境中的发送失败。
Test: Navigate Home to Services to Contact; submit agreed dummy data; confirm inbox delivery and visible success; test missing/invalid inputs and a simulated delivery failure on staging.
编辑：所有者无需编辑代码即可更改标题和常见问题解答。
Editing: Owner changes a heading and an FAQ answer without editing code.
接收：约定的主题/自定义源、资产和许可证清单、编辑说明、无密码的帐户清单以及带有恢复说明的文件加数据库备份。
Receive: Theme/custom source as agreed, asset and license inventory, editing instructions, account inventory without passwords, and files-plus-database backup with restore instructions.
上线：Freelancer 准备切换和回滚清单；业主批准时间安排。确认谁执行 DNS 更改。
Launch: Freelancer prepares a cutover and rollback checklist; owner approves timing. Confirm who executes DNS changes.
支持提案：针对商定要求的缺陷的十四个日历日；新页面、插件更新和持续维护单独报价。在报价中确认。
Support proposal: Fourteen calendar days for defects against agreed requirements; new pages, plugin updates, and ongoing maintenance quoted separately. Confirm in the offer.
问题：哪些要求仍然是假设，以及必须解决哪些问题才能提供完整的报价？
Question: Which requirements remain assumptions, and what must be resolved before you can provide a complete quote?

示例的写法说明

描述每个页面允许访问者执行的操作，然后定义表单成功和失败行为。
将文案、图像、托管、订阅和上线工作分配给指定项目角色。
说明您需要的编辑任务和交接证据。页数无法定义这些。
使用示例预算和审查顺序作为计划示例，而不是价格或交付承诺。

购买指南 →

一个围绕一次查询旅程构建的五页网站

示例的写法说明

让需求书对应具体服务