复制、调整并保存一份。

Logo设计与品牌设计需求书

用于Logo设计与品牌设计；如需频道品牌设计或包装设计，请作为独立交付项写清。

编辑项目需求（中英对照）

品牌与设计项目需求书
BRAND & DESIGN PROJECT BRIEF
将下面的提示替换为您的项目详细信息。这是一份项目规划辅助工具，而不是一份合同。
Replace the prompts below with your project details. This is an editorial planning aid, not a contract.

1. 业务与受众
1. BUSINESS AND AUDIENCE
企业名称和拼写：
Business name and spelling:
一句话概括我们所做的：
What we do in one sentence:
主要受众以及他们将在哪里看到此设计：
Primary audience and where they will see this design:
项目负责人及最终决策者：
Project owner and final decision-maker:

2. 结果和范围
2. OUTCOME AND SCOPE
需要更改的内容：
What needs to change:
所需服务（标志/视觉识别/品牌指南）：
Service required (logo / visual identity / brand guidelines):
确切的交付物和概念数量：
Exact deliverables and number of concepts:
明确在该项目之外的内容：
What is explicitly outside this project:
我们的截止日期、时区和内部审核日期：
Our deadline, timezone, and internal review dates:
完整商定范围的可用预算：
Budget available for the complete agreed scope:

3.创意方向
3. CREATIVE DIRECTION
设计应传达的三个属性：
Three attributes the design should communicate:
我们将提供的现有品牌资产：
Existing brand assets we will supply:
参考设计及我们喜欢之处的说明：
References with an explanation of what we like:
要避免的样式、颜色、符号或引用：
Styles, colors, symbols, or references to avoid:
所需的文字、语言或法律文本：
Required words, languages, or legal text:

4. 格式和用途
4. FORMATS AND USAGE
最小使用尺寸：
Smallest intended use:
印刷和数字用途：
Print and digital uses:
所需的彩色、单色和反转版本：
Required color, monochrome, and reversed versions:
所需的矢量、光栅和可编辑源格式：
Required vector, raster, and editable source formats:
谁将编辑文件以及使用哪些软件：
Who will edit the files, and with which software:
允许使用第三方字体、素材库资源或生成的资源：
Third-party fonts, stock assets, or generated assets allowed:
要在报价中确认的使用权限和许可证：
Usage permissions and licenses to confirm in the offer:

5. 流程和验收
5. PROCESS AND ACCEPTANCE
概念选择检查点：
Concept selection checkpoint:
包括修订轮次以及什么算作轮次：
Included revision rounds and what counts as a round:
谁将反馈收集到一个列表中：
Who collects feedback into one list:
验收检查：拼写正确；预期尺寸的易读性；
Acceptance checks: correct spelling; legibility at intended sizes;
可用背景；约定文件能正常打开；包括许可证和资产清单。
usable backgrounds; agreed files open; licenses and asset list included.
交接：最终文件夹、源文件、导出指南和使用说明。
Handover: final folder, source files, export guide, and usage notes.
报价前向自由职业者提出的问题：
Questions for the freelancer before quoting:

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一家小型簿记公司委托标志

虚构教学示例。业务、预算和时间仅用于说明，不是客户案例、卖家报价或市场价格估算。

阅读示例

工作示例——品牌与设计需求书
WORKED EXAMPLE — BRAND & DESIGN BRIEF
BestSift 的虚构教学示例。 Alder Ledger 是为本示例虚构的业务，而不是客户。这不是卖家报价、市场价格估计、购买记录或合同。所有范围和时间安排都需要达成一致。
Fictional teaching example by BestSift. Alder Ledger is an invented business for this scenario, not a client. This is not a seller quote, market-price estimate, purchase record, or contract. All scope and timing require agreement.

1. 业务与受众
1. BUSINESS AND AUDIENCE
名称：Alder Ledger。标志中没有标语。
Name: Alder Ledger. No tagline in the logo.
商业：帮助当地独立企业整理每月记录的簿记服务。
Business: A bookkeeping service helping independent local businesses organize their monthly records.
受众：想要清晰、平易近人的沟通而不是企业金融服务外观的业主。
Audience: Owners who want clear, approachable communication rather than a corporate financial-services look.
用途：160 像素宽的网站标题、35 毫米宽的发票标题和方形个人资料图像。
Uses: Website header at 160 px wide, invoice header at 35 mm wide, and a square profile image.
审批人：企业主；一个人收集并提交所有反馈。
Approver: The business owner; one person collects and submits all feedback.

2. 结果和范围
2. OUTCOME AND SCOPE
目标：创建一个清晰的标识，让人感觉平静、有条理且平易近人。
Goal: Create a legible identity that feels calm, organized, and approachable.
委托：两个初始视觉方向，然后将一个选定的方向发展为一个最终标志。
Commission: Two initial visual directions, then development of one selected direction into one final logo.
交付物：水平名称和符号布局、堆叠布局和仅符号版本；每个都有彩色、黑色和白色。
Deliverables: Horizontal name-and-symbol layout, stacked layout, and symbol-only version; each in color, black, and white.
文件：SVG 和 PDF 矢量导出；两个全名布局的透明 PNG 宽度为 1600 像素，符号的宽度为 800 x 800 像素；可编辑的 Illustrator 源，包含链接资源；一页使用表。
Files: SVG and PDF vector exports; transparent PNGs at 1600 px wide for the two full-name layouts and 800 x 800 px for the symbol; editable Illustrator source with linked assets accounted for; one-page usage sheet.
排除：命名、业务策略、社交帖子模板、文具布局、动画和商标排查。
Excluded: Naming, business strategy, social post templates, stationery layouts, animation, and trademark clearance.
示例性支出上限：整个项目 600 美元，包括任何结账费用和所需的许可证。订购前确认适合什么范围；这不是典型的 Fiverr 价格。
Illustrative spending cap: USD 600 for the complete project, including any checkout charges and required licenses. Confirm what scope fits before ordering; this is not a typical Fiverr price.
拟议时间表：接受输入后五个工作日内提出概念；方向批准后五个工作日内提交最终文件。确认报价中的日历交付日期，并为每个买家反馈留出两个工作日。
Proposed schedule: Concepts within five business days after inputs are accepted; final files within five business days after direction approval. Confirm calendar delivery dates in the offer and allow two business days for each buyer review.

3.创意方向
3. CREATIVE DIRECTION
属性：清晰、稳重、热情。
Attributes: Clear, steady, welcoming.
输入：上面的准确拼写、简单语言的业务描述以及预期标题和发票尺寸的示例。
Inputs: Exact spelling above, a plain-language business description, and samples of the intended header and invoice dimensions.
参考方向：宽敞的间距以提高易读性；内敛的色彩营造出平静的基调。这些是需要解释的属性，而不是复制品牌的说明。
Reference direction: Generous spacing for legibility; restrained color for a calm tone. These are attributes to interpret, not instructions to copy a brand.
避免：计算器图标、货币符号、过细的装饰线以及发票尺寸消失的字母。
Avoid: Calculator icons, currency symbols, fine decorative lines, and lettering that disappears at invoice size.
颜色：探索带有温暖中性的深绿色；使最终的设计也以单色下可用。
Colors: Explore a dark green with a warm neutral; make the final design work in one color too.

4. 格式和用途
4. FORMATS AND USAGE
预期用途：自有网站、发票、非付费推广的企业主页和印刷传单。
Intended use: Owned website, invoices, organic business profiles, and printed flyers.
字体：标识字体名称和许可来源。除非允许重新分发，否则请勿发送字体软件。解释企业编辑设计源文件所需的任何单独许可证。
Fonts: Identify font names and licensing sources. Do not send font software unless redistribution is permitted. Explain any separate license the business needs to edit the source.
资产：本提议需求书中没有素材库标志图形或生成的资产。确认设计师可以满足该要求。
Assets: No stock logo symbols or generated assets in this proposed brief. Confirm the designer can meet that requirement.
权利：在报价中写明允许的商业用途、任何第三方限制以及报价中的任何单独费用。该需求书本身并不转让权利。
Rights: State permitted business uses, any third-party restrictions, and any separate costs in the offer. The brief does not itself transfer rights.

5. 流程和验收
5. PROCESS AND ACCEPTANCE
反馈：针对所选方向提出两轮综合修订；同意一轮包括的内容。新的企业名称或第三个创意方向需要修改范围。
Feedback: Two proposed consolidated revision rounds on the selected direction; agree what a round includes. A new business name or a third creative direction requires a revised scope.
审查：检查拼写；查看 160 像素和 35 毫米的全名标志；在适当的背景上检查黑白版本。
Review: Check spelling; view the full-name logo at 160 px and 35 mm; inspect black and white versions on appropriate backgrounds.
交接：打开每种承诺的格式，确认源在约定的应用程序中可编辑，并接收包含使用和许可说明的文件清单。
Handover: Open every promised format, confirm the source is editable in the agreed application, and receive a file inventory with usage and license notes.
验收证据：已核对的文件清单以及与商定的需求书相关的任何不匹配的清单；仅有展示效果图不足以完成验收。
Acceptance evidence: A checked inventory and a list of any mismatches tied to the agreed brief; mockups alone are not acceptance.
订购前的问题：您能否在书面报价中包括所有列出的变体和文件，并确定任何排除或额外费用？
Question before ordering: Can you include all listed variants and files, and identify any exclusions or extra costs in the written offer?

示例的写法说明

说出实际使用场景和最小尺寸。 “用于印刷和网络”留下了太多的猜测。
将初始方向与最终设计分开。这里的两个概念导致了一个最终品牌标识。
将可编辑文件与导出分开列出，并询问您的团队需要哪些字体权限。
下面的预算和时间表是虚构的规划选择。询问适合您自己范围的报价。

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示例的写法说明

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