WRITING & CONTENT PROJECT BRIEF
Replace the prompts below with your details. Label supplied claims and their evidence.

1. PURPOSE
Content type:
Reader and their main question:
Where the content will be published:
Action the reader should be ready to take:
Project owner and final editor:

2. SCOPE
Number of pages, articles, or products:
Approximate length by item:
Drafting, rewriting, substantive editing, or proofreading:
Included research and interviews:
Titles, metadata, captions, or CMS entry required:
Explicit exclusions:
Total budget and delivery deadline:
Outline/draft/review milestones:

3. INPUTS
Approved product or service facts:
Primary sources and permitted references:
Claims we can substantiate:
Claims or topics to avoid:
Current copy and what is wrong with it:
Brand voice with two annotated examples:
Required spelling convention and terminology:
Target search intent, if relevant:
Internal links to consider:

4. PROCESS
Person responsible for fact verification:
Allowed use of AI assistance and required disclosure:
Handling of confidential material:
Citation and quotation expectations:
One consolidated reviewer feedback process:
Included revision rounds and boundaries:
How new requirements change the quote:

5. ACCEPTANCE AND HANDOVER
Check every factual claim against the supplied evidence.
Check tone, structure, intended audience, and actual usefulness.
Check links, units, names, punctuation, and repeated passages.
Confirm that no testimonials or customer experiences were invented.
Receive editable copy, a source list, and any agreed change notes.
Specify format and where final files should be delivered:
Questions for the writer or editor: