BRAND & DESIGN PROJECT BRIEF
Replace the prompts below with your project details. This is an editorial planning aid, not a contract.

1. BUSINESS AND AUDIENCE
Business name and spelling:
What we do in one sentence:
Primary audience and where they will see this design:
Project owner and final decision-maker:

2. OUTCOME AND SCOPE
What needs to change:
Service required (logo / visual identity / brand guidelines):
Exact deliverables and number of concepts:
What is explicitly outside this project:
Our deadline, timezone, and internal review dates:
Budget available for the complete agreed scope:

3. CREATIVE DIRECTION
Three attributes the design should communicate:
Existing brand assets we will supply:
References with an explanation of what we like:
Styles, colors, symbols, or references to avoid:
Required words, languages, or legal text:

4. FORMATS AND USAGE
Smallest intended use:
Print and digital uses:
Required color, monochrome, and reversed versions:
Required vector, raster, and editable source formats:
Who will edit the files, and with which software:
Third-party fonts, stock assets, or generated assets allowed:
Usage permissions and licenses to confirm in the offer:

5. PROCESS AND ACCEPTANCE
Concept selection checkpoint:
Included revision rounds and what counts as a round:
Who collects feedback into one list:
Acceptance checks: correct spelling; legibility at intended sizes;
usable backgrounds; agreed files open; licenses and asset list included.
Handover: final folder, source files, export guide, and usage notes.
Questions for the freelancer before quoting: